Benefiting youth programs across the country, ASICS and BSN SPORTS launch nationwide contest

ASICS, a leading designer and manufacturer of performance athletic footwear, apparel and accessories, recently teamed up with Dallas-based BSN SPORTS, announcing the launch of a nationwide Sound Mind, Sound Body Contest targeting youth programs from across the country.

Four awards totaling $12,000 each will be distributed with a focus on teams who support the sports of cross country, track & field, volleyball and wrestling.

Interested teams can nominate themselves, or another deserving team, during the entry window for the Sound Mind, Sound Body Contest which will run through Friday, March 17, 2023.

Twelve finalists will be selected in mid-March and the four winning teams will be unveiled in an announcement on May 1.

“ASICS is honored to launch the new Sound Mind Sound Body Contest alongside BSN SPORTS,” said ASICS Elite Athlete and Olympic Gold Medalist Valarie Allman.

“Participating in youth sports was integral to the athletic successes that I have enjoyed throughout my career and we are proud to help support young athletes through these four targeted awards,” said Allman.

In addition to the monetary prize, the contest will award each winning team a free professional development session through Varsity Brands’ Believe in You Empowerment Program, valued at $1,000.

The Believe in You Empowerment Program, developed by BSN SPORTS’ parent company Varsity Brands, provides free resources and curriculum to guide teachers and coaches in facilitating character education and leadership development to help students unlock their potential and strive toward their goals.

“The impact of a great coach extends well beyond the win column,” said BSN SPORTS President Terry Babilla.

“Great coaches teach athletes confident leadership, effective communication skills, tools to build relationships, how to carry themselves through times of adversity and so much more.”

BSN SPORTS’ more than 3,000 employees have been helping elevate participation in team sports since 1972, focused on providing game changing solutions through local partnerships, multi-brand selection and one-stop shopping for equipment and uniforms,

“By teaming up with our partners at ASICS, award recipients will benefit from meaningful resources to continue developing well-rounded athletes and teams,” said Babilla, who also serves as BSN SPORTS’ Chief Operating Officer and General Counsel.

“For these reasons, BSN SPORTS is eager to spotlight influential coaches leveraging the power of sport for good through the Sound Mind, Sound Body Contest.”


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