Pennsylvania-based tech startup’s presence looms large at NLCS

This year’s National League Championship Series, NLCS, features the Philadelphia Phillies and the San Diego Padres, two Major League Baseball franchises on opposite ends of the country.

The strong brand presence of LifeBrand, a Pennsylvania-based tech startup, connects the two storied baseball teams in more ways than one.

“This partnership with the Padres is significant as we focus on expanding our footprint and extending our reach nationwide,” stated Jemma Barbarise, Co-Founder and Chief Operating Officer of LifeBrand, earlier this year.

LifeBrand offers social media health check solutions to help build and protect personal and corporate brands.

Using LifeBrand’s AI-powered technology, individuals can confidentially scan their own social media accounts to quickly identify potential issues and then choose to either delete the flagged posts or leave them untouched.

“The manner with which we present our brand across social media platforms is very important to the Padres organization,” said Erik Greupner, Padres Chief Executive Officer.

“Through our partnership with LifeBrand, we gain access to innovative technology that offers additional social media resources for all members of our organization,” said Greupner.

Last year Phillies Vice President of Partnership Sales and Corporate Marketing, Jacqueline Cuddeback, stated “LifeBrand is ready to hit it out of the park as a world leader in social media detection and prevention.”

LifeBrand signage at Citizens Bank Park featured prominently during Bryce Harper’s National League Divisional Series home run.

Because LifeBrand scans profiles from the point of inception to present, individuals now have the ability to ensure that their full social media footprint is consistent with their current personal brand standards.

“Their unique and much-needed services and advanced technologies will no doubt be invaluable to our fans.” said Cuddeback.

With their patent-pending FCRA and EEOC compliant technology, LifeBrand has built a safer, more compliant way to perform social media health checks and risk mitigation.

LifeBrand has partnered with a number of professional sports organizations, in recent years, primarily located throughout the Northeast. Their partnership features often include in-stadium branding, signage, on-site activations, naming rights, and the deployment of in-game and digital assets.

Thomas “T.J.” Colaiezzi, LifeBrand’s Founder and CEO, had a “great night” at Game 1 of the 2022 NLCS.

LifeBrand Professional Sports Partners

Philadelphia Eagles | Philadelphia 76ers | Atlanta Braves | Atlanta Falcons | San Diego Padres | Los Angeles Chargers | Kraft Sports + Entertainment


Leave a Reply

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s