Made In America: JAY-Z’s blueprint to ‘Roc’ the global business, culture of tennis

Busy curating the Budweiser Made In America Festival, preparing for his highly anticipated performance at the two-day music extravaganza in Philadelphia — featuring the Cause Village, a showcase of non-profit organizations led by the Shawn Carter Foundation to benefit the United Way and ACLU — JAY-Z had business at the 2017 US Open Tennis Championships to be concerned with.

JAY-Z’s signing of a 10-year Live Nation deal worth $200 million earlier this year helped the savvy impresario secure #2 on the Forbes Five: The Richest In Hip-Hop Of 2017. The Brooklyn native’s co-ownership of Roc Nation, a joint venture with Live Nation, has helped the Hip-Hop icon get closer to being a billionaire.

“Live Nation and I entered unchartered territory in 2008,” JAY-Z said in a statement in May.

Read the entire article here.


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